CCA – cost of customer acquisition
how do we judge the relative merit and effectiveness of different types of advertising? By finding a common parameter that can be used to compare “apples to apples.” We argue that cost of customer...
View ArticleOffermatic Gives You Sizeable Discounts Based on Your Spending Habits
Source: http://lifehacker.com/5532835/offermatic-gives-you-sizeable-discounts-based-on-your-spending-habits The best discounts are for things you actually buy. Free web service Offermatic uses your...
View ArticleAre Daily Deal Credit Cards On The Way?
Source: http://www.businessinsider.com/are-daily-deal-credit-cards-on-the-way-2011-10 With the daily deal market exploding, what’s next for sites like Groupon and LivingSocial? Groupon Goods might be...
View ArticleWhy Loyalty Credit Cards May Soon Be A Thing Of The Past
Source: http://www.businessinsider.com/credit-suisse-retailers-loyalty-programs-2011-12 Credit cards have been a staple for retail rewards programs for decades (you know, like that Visa card they try...
View ArticleOpenSky Hits 1 Million Users And More Than $1.5 Million In Monthly Sales
Source: http://www.businessinsider.com/opensky-1-million-users-2012-1 Fab and Turntable weren’t the only pivot success stories of 2011. Another e-commerce site, OpenSky, went from struggling to...
View ArticleEMV in, magnetic strips out
Source: http://www.engadget.com/2012/01/31/mastercard-reveals-roadmap-for-our-electronic-payment-future-em/ It’s been over fifteen years since MasterCard, Visa and Europay developed EMV technology to...
View Articledrag2share: Tracking Winners And Losers In The Multibillion-Dollar Mobile...
source: http://feedproxy.google.com/~r/businessinsider/~3/-XKigzrRzkc/mobile-phone-payments-solutions-2013-8 Consumers gravitate to convenience. That’s as true with payment technologies as it is with...
View ArticleAmericans Are Rekindling Their Dangerous Love For Credit
Source: http://www.businessinsider.com/americans-are-rekindling-their-dangerous-love-for-credit-2013-9 Fueled by a burgeoning economy, shoppers have slowly but surely rekindled their love affair with...
View Articledrag2share: The Mobile Payments Rush Is On, And The Winners Will Shape The...
source: http://feedproxy.google.com/~r/businessinsider/~3/VJprYkEcHvs/a-primer-on-the-mobile-payments-market-2013-9 PayPal is close to a deal to acquire Braintree, a company that specializes in...
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